Master Chef Toni is Back! After-School Classes + Kid-Friendly Recipe for Fall


An Exclusive Offer for Plum Members:

Today, save $80 on a 5-pack of Chef Toni’s after-school, farm-to-table cooking classes – featured in TimeOut NY Kids! CLICK HERE for this special offer.

Kids will learn about sustainable ingredients, healthy food choices, how to read recipes and labels, prepare meals, and so much more. In the end, they’ll bring home a Culinary Graduation Certificate!

Last month, we highlighted Master Chef Toni Wiliard-Young – mom of four and Owner/Operator of Chef Toni’s Cooking Adventures (CTCA). She shared two delicious, family-friendly recipes - Vegetable Lo Mein and Chicken Stroganoff - and offered a great discount on her International Cook & Play Summer Camp.

Summer is winding down at Chef Toni’s Cooking Adventures, and they’ve visited every part of the world, learning and enjoying the cuisine of other cultures. Chef Toni would like to thank all of her Junior Chefs for a great summer, and she wishes them the best for the upcoming school year!

Today, to prepare for fall and Back to School, Chef Toni is turning to the luck of the Irish with a classic dish: Shepherd’s Pie.

It’s a healthy and hearty meal that’s fun to make – and will comfort those sad faces as summer comes to an end! Gather the freshest, organic ingredients you can find to prepare this dish. It’s sure to give them substantial energy for busy school days!

Note for parents: This dish tastes even better the next day, so you can easily prepare ahead and enjoy it for days to come!

As the Irish would say: “A cabin with plenty food is better than a hungry castle!” Chef Toni hopes this recipe fills your home with joy and that you’ll be sure to visit Chef Toni’s Cooking Adventures again soon!

Chef Toni’s Amazing Shepherd’s Pie:


2 pounds potatoes (such as russet), peeled and cubed

2 tablespoons sour cream or softened cream cheese

1 large egg yolk 1/2 cup cream (for a lighter version use chicken broth)

Salt and freshly ground black pepper to taste

1 tablespoon extra-virgin olive oil

1 3/4 pounds ground turkey

1 carrot, peeled and chopped

1 onion, chopped

2 tablespoons butter

2 tablespoons all-purpose flour

1 cup beef stock or broth

2 teaspoons Worcestershire

1/2 cup frozen peas

1 teaspoon sweet paprika

2 tablespoons chopped fresh parsley leaves


Boil potatoes in salted water until tender, about 12 minutes. Drain potatoes and pour them into a bowl. Combine sour cream, egg yolk and chicken broth.  Add the mixture into potatoes and mash until potatoes are almost smooth.

While potatoes boil, preheat a large skillet over medium high heat. Add oil to hot pan with turkey. Season with salt and pepper. Brown and crumble for 3 or 4 minutes. Add chopped carrot and onion to the meat. Cook veggies with turkey 5 minutes, stirring frequently. In a second small skillet over medium heat cook butter and flour together 2 minutes. Whisk in broth and Worcestershire sauce. Thicken gravy 1 minute. Add gravy to turkey and vegetables. Stir in peas.

Preheat broiler to high. Fill a small rectangular casserole with meat and vegetable mixture. Spoon potatoes over meat evenly. Top potatoes with paprika and broil 6 to 8 inches from the heat until potatoes are evenly browned. Top casserole dish with chopped parsley and serve.

Today, save $80 on a 5-pack of Chef Toni’s after-school, farm-to-table cooking classes – featured in TimeOut NY Kids! CLICK HERE for this special offer.

Back to School Giveaway with Plum District — GAP and Frecklebox Prizes



Our Back-to-School Giveaway is here! Enter to win now:

We can’t believe how fast summer has flown by. School starts in just a few weeks and we’re busy preparing our little ones for new experiences ahead.

Going back to school evokes special memories for both of us — and as parents, we now realize what our own parents did to get ready.  We want to make this time a little easier and more special for you, so we’re launching Plum District’s Back-to-School Giveaway – valued at over $5,500! Enter on our Facebook page and check your Plum District email often to learn more.

We’re kicking off the Back-to-School Giveaway today with 10% off everything  (use code ”BTS10” at checkout).  Below are some of our favorites for this time of year!

– Susan Kim, CEO of Plum District and Jennifer Nuckles, Chief Marketing Officer of Plum District

  • Say Please -  Assorted Lunchbox Love® notes to inspire your child during the school day – as featured on
  • Vapur - BPA-free, collapsible water bottles for lunchboxes and backpacks.
  • Preschool Prep - Award-winning learning tools that teach fundamentals to ages 9 months to 7 years.

Enjoy Free Rewards for Online Shopping You Already Do


One of our Plum Moms was thrilled to recently bank $250 in her PayPal account using - a free rewards program that lets you earn points for your regular online shopping. She used her points at two favorites: and Nordstrom, allowing her to save on dozens of mom- and kid-loved brands!

Earn points for your own online shopping by joining today, and enjoy cash rewards, travel miles, and gift cards for favorite retailers like Target, Gap, Nordstrom, and Macy’s – even gas stations! 

Sign up for free here and start saving.


A Hit! Plum’s First Members-Only Event at Peekadoodle Kidsclub in Ghirardelli Square


On Sunday, August 11th, we hosted our first ever Plum District Member Exclusive Event at Peekadoodle Kidsclub – San Francisco’s premier indoor plays pace and enrichment center located in world-famous Ghirardelli Square!

For just $25 per child ticket (with free adult admission), Plum Members enjoyed two full hours of family playtime in Peekadoodle’s 3,000-square-foot play space – along with breakfast (bagels, lox, pastries, fruit, and OJ), plenty of art and cooking activities, swag bags, and pizza and juice later on for the kids.

The event was huge success! And our CEO and CMO loved meeting Plum Members and their little ones.

Thanks to all who joined us at Peekadoodle Kidsclub last weekend, and we look forward to bringing Plum Members more exclusive events in regions near you!

Below are some pictures of our party, captured by photographer Niall David.






Mommy Vlogger – Shannon Schmid highlights our offers from Polkadot What and Roma Boots


See how Mommy Blogger, Shannon Schmid of uses our back-to-school offers from Polkadot What and Roma Boots.  Plus, enjoy an EXTRA 20% off any single Plum District offer now through August 31st by entering code “SHANNON20″ at checkout.

Several of our back-to-school deals have recently been highlighted by heavily-followed mommy bloggers like Texas’ Shannon Schmid, of

Shannon’s blog chronicles her journey to create a loving home for her family and her wisdom as a mom.  She grabbed two of our clothing offers for her soon to be five year old daughter from Polkadot What and Roma Boots. Check out this video to meet Shannon and learn how she used our great back-to-school offers to help her prepare for the new school year!

We also love that both of these companies donate a portion of every deal purchase to children in need.

- Customizable Kids’ Leggings from Polkadot What - Featured on The TODAY Show, in Parenting Magazine, and as worn by the daughters of Halle Berry and Heidi Klum, these leggings are easily designed online with fun stripe patterns.  For every pair purchased, Polkdadot What donates a portion of the sale to The Lunchbox Fund – a nonprofit organization that provides meals for impoverished and at-risk children in South Africa. One pair of leggings = 5 meals!

-Premium, comfortable rainboots from Roma Boots - As seen in WWD and CELEBUZZ, Roma offers designs for all ages – kids and adults!  For every purchase, Roma donates a pair to a child in need who lives in a cold, wet climate.

And, don’t forget to enjoy an EXTRA 20% discount on any single Plum District offer now through through August 31st with code “SHANNON20″.


Go Back to School with Plum District – Infographic



Your Back to School Checklist from Plum District


Print out your checklist now!

Back to School is in full swing at Plum District. We’re featuring great deals on school essentials throughout the entire month of August – from backpacks and water bottles to learning activities and kids’ clothing. Print out your checklist and visit Plum District all month long to complete your shopping! Here’s what we’ve got in store for you:

Be on the lookout for these other Plum favorites, coming to you soon:

    • Premium Name Labels for Back-to-School Gear + $5 Bonus & Free Shipping from Kidecals
    • 100% Organic Fruit & Veggie Snacks from The Naked Edge
    • TODAY Show Feature: Customizable Kids’ Leggings from Polkadot WHAT
    • Parenting Magazine Feature: Eco-Friendly, Reusable Water Bottles from Vapur
    • Peel-and-Stick Blackboard + Free Shipping from Swaag

Mommy Vlogger – Jennifer Worden highlights our offer from Wildkin


See how Mommy Blogger, Jennifer Worden, of uses our back-to-school offer from Wildkin.  Plus, receive a special 20% discount for any Plum District purchase by entering code “JENN20″ at checkout! 

It’s been a memorable and fun summer here at Plum District. We turned 3, gave away incredible prizes to over 130 families, and offered great kids’ camps around the country. Now it’s time to go back to school!

Throughout the entire month of August, we’ll be offering great deals on back-to-school essentials like Wildkin’s backpacks, lunch boxes, and nap mats; Mini Boden, GAP, CrewCuts, and other top clothing brands; custom name labels for school gear; award-winning learning tools; and so much more.

This month, we’ll also be featuring three popular mommy bloggers who will share how they’re using Plum District’s back-to-school offers for their families.

Our first blogger is Jennifer Worden from - a full-time mom of four from New Mexico.  Jenn not only shares her product reviews and giveaways, but also tips on marriage and parenting, family fun, recipes, crafts/DIY and money saving techniques.  Check out this video to meet Jenn and learn about how she used our great back-to-school offer from Wildkin.  Don’t forget to enjoy a 20% discount on any single Plum District offer now through through the end of August with code “JENN20″.

Have fun watching, and visit Plum District all month long for great savings on all your back-to-school needs!  Click here to browse today’s mom- and kid-loved back-to-school offers.



Month of Prizes | Thank You, Plum Moms!

Our first ever Month of Prizes was a HUGE success! We are thrilled that we could make summer even more memorable for our lucky winners. Throughout the entire month of July, we awarded a whopping $13,595 in prizes to 130 families! Plum would also like to give a special ’thank you’ to the 35 amazing, mom-loved brands that contributed merchandise. Thank you, again, to all who participated. Keep an eye on your Plum email for our next giveaway! Below are the winners and some responses – our favorite part of the entire giveaway:


James Barton – mountain buggy® cosmopolitan stroller AND $500 to Ella’s Kitchen

Tiffany Frye – mountain buggy® cosmopolitan stroller AND Skin Nutrition Face and Neck Lifting Serum

Samantha Brown – mountain buggy® urban jungle stroller AND Little Tikes Junior Sports ‘n Slide Bouncer

     “I can not say thank you enough for this…it has been a very tough year for me and my family and now I can see a smile come to my 3 year old’s face…you have made this mother extremely happy and in tears…BUT good tears. Thank you again for everything.”

Robein Halima – mountain buggy® urban jungle stroller AND Skin Nutrition Wrinkle Reducer

Alina Prodan – mountain buggy® urban jungle stroller AND $200 to Kirkland’s

Jennifer Urquhart - mountain buggy® urban jungle stroller AND Joovy Balance Bike & Helmet

“I really would like to donate my prize to a family in need. Can I have it shipped to [a] family instead of to myself? Her son could use this and would be thrilled to receive it!”

Shannon Pickin - phil&teds poppy high chair AND Brooke Burke Fitness DVD

Shirisha Prodduturi - phil&teds poppy high chair AND Joovy Balance Bike & Helmet

Lucerito Villa – LeSportsac Diaper Bag

Brenda Wood – $100 to Posh Mommy

Kathy Carr – Fitbit

Michelle Starr – Fitbit

Christopher Pickin – Fitbit

Jessica Jawny – Fitbit

Daina Roberts – Halsea Tote Bag

Jennifer Davis – Cases of Homemade harvey

Cheyenne Basile-Keef – $50 to KIWI Shop

Gina Ferrell - $50 to KIWI Shop

Kim Kihega - $50 to KIWI Shop

Sydney Chu - $50 to KIWI Shop

Nicole Hunsaker - 1-Year Subscription to Highlights Magazine

Maria Skoytellis - 1-Year Subscription to Highlights Magazine

Jennifer Arbuthnot - 1-Year Subscription to Highlights Magazine

Julie Foresta - 1-Year Subscription to Highlights Magazine

Lataevea Burke – 1-Year Subscription to Highlights Magazine

Linda Peavy – Pacifier

Kay Huether – Pacifier

Brooklyn Dutson – 1-Year Subscription to KIWI Magazine

Kristyn Oquendo – $500 to Mini Boden

Melissa Kuczera – 1-Year Supply of Naturebox

Laura Knight – $200 to Blurb

Holly Blackwell – $120 to Simple Sugar Design

Dimarys Martinez – Suzuki Strider Bike

“Oh my God, this is very exciting! This is the perfect gift for my son’s upcoming birthday. Thank you so much Plum District!

Terri Wilson - Suzuki Strider Bike

Donel Payne – Suzuki Strider Bike

Wendie Rose – Suzuki Strider Bike

“I’m so excited!! Yay! My twin girls are turning 1 in a couple weeks so this is like a neat early birthday present for them. Thanks so much!!”

Linda Martin - Suzuki Strider Bike

“Is this for real?” 5 minutes later…”I’m so excited to win…thanks so much!”

Chula Bee – Suzuki Strider Bike

Megan Ross – GLOSS Moderne Shampoo & Conditioner Duo

Jill Hubbard - GLOSS Moderne Shampoo & Conditioner Duo

Honeyb Twentytwo - GLOSS Moderne Shampoo & Conditioner Duo

Melissa Maringer - GLOSS Moderne Shampoo & Conditioner Duo

Cindy Collins - GLOSS Moderne Shampoo & Conditioner Duo

Ally Muniz - GLOSS Moderne Shampoo & Conditioner Duo

Angel Lee - GLOSS Moderne Shampoo & Conditioner Duo

Stephanie Batson - GLOSS Moderne Shampoo & Conditioner Duo

Michelle Coles - GLOSS Moderne Shampoo & Conditioner Duo

Tina Rath - GLOSS Moderne Shampoo & Conditioner Duo

Rachel Mitchell – CoreHome Server Set

Kathi Taylor – CoreHome Round Bowls

Elizabeth Flesher – CoreHome Chip & Dip Bowl

Kimberlee Parkhouse – Learning Train Book Set

Rebecca Pierson - Learning Train Book Set

Anesa Nahas - Learning Train Book Set

Hilda Torres - Learning Train Book Set

Danielle Winn - Learning Train Book Set

Pat Towery - Learning Train Book Set

Laura Phegley - Learning Train Book Set

Carissa Knotts - Learning Train Book Set

Melissa Tippie - Learning Train Book Set

Tricia Williams - Learning Train Book Set

Wiily Lee – $100 to Bare Necessities

“That is fantastic thank you so much!! I am going to surprise my daughter so lets address it to her here. Thank you so much!”

Linda Nguyen – Stella & Dot Jewelry, Tote & Scarf

DeAnn O’Neill – Skin Nutrition Wrinkle Reducer

Leslie Guenther – Skin Nutrition Wrinkle Reducer

Derelys Peterson - Skin Nutrition Wrinkle Reducer

Beckie Tiggy Brown - Skin Nutrition Wrinkle Reducer

Michelle Hill - Skin Nutrition Wrinkle Reducer

Amy Rouse - Skin Nutrition Wrinkle Reducer

Joy Person - Skin Nutrition Wrinkle Reducer

Carrie Goodin - Skin Nutrition Wrinkle Reducer

Maz Raelin – Skin Nutrition Face and Neck Lifting Serum

Jamie McClung - Skin Nutrition Face and Neck Lifting Serum

Paula Skeans - Skin Nutrition Face and Neck Lifting Serum

Alicia Taylor - Skin Nutrition Face and Neck Lifting Serum

Katrina Carr - Skin Nutrition Face and Neck Lifting Serum

Huiyen Huang - Skin Nutrition Face and Neck Lifting Serum

Jonna Ziniel - Skin Nutrition Face and Neck Lifting Serum

Elizabeth Geiger - Skin Nutrition Face and Neck Lifting Serum

Amanda Assencoa - Skin Nutrition Face and Neck Lifting Serum

Pooravi Gohil – MIXT Studio Growth Chart

Jennifer McCann – $50 to CaseMate

Tammi Laney - $50 to CaseMate

Annette Grafmyer - $50 to CaseMate

Amy Pugmire - $50 to CaseMate

Nancy Fiorenza – May Designs Note Cards & Notebook

Linda Knight - May Designs Note Cards & Notebook

Laurie Walters - May Designs Note Cards & Notebook

Krystal Wethington - May Designs Note Cards & Notebook

Linda Meranda - May Designs Note Cards & Notebook

Nancy Schools – May Designs Notebook

Sheryl Edwards - May Designs Notebook

Robin Wolfe - May Designs Notebook

Carol Tait - May Designs Notebook

Jared Miller - May Designs Notebook

Cade Joiner – $25 to BUTCH & harold

Jennifer Vergin - $25 to BUTCH & harold

Brooke Straub Frank - $25 to BUTCH & harold

Kelsey Merrill - $25 to BUTCH & harold

Bonnie Gowen - $25 to BUTCH & harold

Rhonda Klee - $25 to BUTCH & harold

Sonya Morris - $25 to BUTCH & harold

Dara Beer - $25 to BUTCH & harold

Isis Tavarez – Ameda Breast Pump

Alma Moussa – Scholastic Store Library of Baby Books

Jennifer Jones – $100 to Lisa Leonard

Jennifer Sagotsky - Joovy High Chair

Britni Bradford - Earth Mama Angel Baby Bundle

Carolina Rygula - Earth Mama Angel Baby Bundle

Erica Chao - Earth Mama Angel Baby Bundle

Malea Cooper – Baboosh Belly Wrap

Anne Hjelle – Baboosh Belly Wrap

Laetitia French – Psi Bands

Nicole Vosburgh - Psi Bands

Morgan Williamson - Psi Bands

Trisha Scott - Psi Bands

Angela Minor - Psi Bands

Carol Moore - Psi Bands

Melissa Hysell - Brooke Burke Fitness DVD

Laura Miller - Brooke Burke Fitness DVD

Stormy Ranew – Brooke Burke Fitness DVD

Meet Hannah Schardt, Mom of Two & Senior Editor of Award-Winning Magazine, Ranger Rick


An exclusive offer for Plum District members:
Just $12 for a 1-year subscription (10 issues) to Ranger Rick (ages 7-12) or Ranger Rick Jr. (ages 4-7)! CLICK HERE to order — you’ll save 70% OFF newsstand price!

Hannah Schardt is mom to two children:  4-year old daughter Rebecca and 6-year-old son August. She’s also Senior Editor of the award-winning, kids’ nature magazine, Ranger Rick. We connected with Hannah to learn about her family, career, and inspirations:

Plum District: How did you get started?

Hannah: Soon after I finished journalism school, I moved from the Bay Area to DC to be with my now-husband. After we got married, I started at National Wildlife, the adult magazine of the National Wildlife Federation. When the job at Ranger Rick came open, I jumped at the chance. I grew up reading Ranger Rick and my kids love the magazine, so it seemed like a perfect fit.

Plum District: What do you like about working on Ranger Rick Magazine?

Hannah: It’s a rare job that lets me combine the two things I’m always thinking about anyway: kids and writing. Also, I love animals but don’t have an extensive background in biology, so every article I research and write is full of surprises for me.

Plum District: What inspires you?

Hannah: I love to listen in when my kids are talking to each other. It reminds me of how children’s brains really work and inspires me to write stories that appeal to those brains—not just to my own. Their conversations are also usually really funny.

Plum District: What advice do you have for other (working) moms?

Hannah:  Figure out what is really important to you and let some of the other stuff slide. That may mean that your hair is always in a ponytail or your kitchen floor doesn’t stand up to close examination, but if the kids are happy and your partner still wants to hang out with you, you are doing fine.


Ranger Rick and Ranger Rick Jr. teach kids about nature through engaging wildlife content that’s free of distracting advertisements. Each issue contains spectacular animal photos and fun facts that instill in kids respect for the natural world around them. Children also love reading Ranger Rick’s wildlife learning adventures, which reveal dozens of nature mysteries and marvels. And perhaps most importantly, Ranger Rick presents parents and their kids with an opportunity to bond through joint learning, as they read inspiring wildlife stories and enjoy the magazine’s entertaining, nature-themed activities.

Today, Plum District members can enjoy a 1-year subscription (10 issues) to either Ranger Rick or Ranger Rick Jr. for just $12. CLICK HERE to save an exclusive 70% off a 1-year subscription!