Mom the CEO (Chief Everything Officer)

These days, there isn’t a mother who’s not juggling an endless list of responsibilities. Besides “mom,” many of you take on the titles of “Mom the Social Coordinator,” “Mom the Professional,” “Mom the Nurse,” “Mom the Cheerleader,” and the list goes on and on. But in my opinion, one of the most important titles that moms hold is that of household Chief Financial Officer. You are not only buying for your children and for your home, but also for yourself. There are actually more than 50 million moms in the US, and on average moms are in charge of 85% of household spending. Did you know that, collectively, moms spend $2.1 trillion annually, and that number may reach $3 trillion by next year? Even so, recent studies show that nearly three quarters of you feel that advertisers don’t get you, or even worse, more than half of you simply feel ignored by advertisers (according to Marketing to Moms Coalition Survey 2010).

That’s where Plum District comes in. Plum District has been built on the idea that moms trust moms and moms get moms. Whether you are asking about the latest safety products for your kids or great deals on pampering yourself, you’re hearing it from your play groups, your mom network and through your mom discussion groups and social networks online. So it only makes sense that we’ve created a community of in-the-know moms to bring you daily deals on everything from restaurants and spas, to kids and family events, to hotels and weekend getaways and other great products and services.

Since we first launched in San Francisco back in May, we’ve been growing our service to reach the moms and families across the U.S. in Southern California, Minneapolis, Chicago, Washington, D.C., New York, and more through our mom sales network. Even with our growth to over 20 cities, we’re still constantly hearing from moms who are asking for us to bring them Plum deals or from moms who want to join our sales team and help build out new local districts. Today we are sharing the news that we’ve received funding by Kleiner Perkins, Caufield & Byers and General Catalyst Partners to do just that. Their investment of $8.5 million will allow us to expand our reach into more local districts such as Portland, Dallas, and Raleigh-Durham in the coming year.

In addition to this investment, we’re excited that Aileen Lee, partner at KPCB, will join our board of directors. Aileen brings to us a wealth of expertise and experience with well-known consumer brands like GAP and Odwalla, and digital and e-commerce companies like One Kings Lane and Shopkick. Not to mention, as a mom of three herself, Aileen has a special interest in Plum District and can identify with the many moms on our team and in our membership at Plum.

And last but not least, we’re thrilled to give you a preview of some great deals to come. Best Buy Geek Squad,, and will join our list of vendors for the first time in the coming weeks, so be on the lookout!

Thanks again to all of our members and team members at Plum District. We are excited about joining the Kleiner family and about the road ahead. The full press release is below.

Plum District Raises $8.5 Million in Funding Led by Kleiner Perkins Caufield & Byers

SAN FRANCISCO, CA – January 26, 2011 – Plum District, (, the daily deal website devoted to savvy moms and their families, today announced that it has received $8.5 million in Series A funding led by Kleiner Perkins Caufield & Byers, with participation by General Catalyst Partners. KPCB partner, Aileen Lee, will also join the Plum District board.

Now spanning more than twenty metro areas or “Districts” in the U.S., including various cities in the San Francisco Bay Area, San Diego, Orange County, Los Angeles, Chicago, New York, Washington DC and Minneapolis, Plum District’s multi-level marketing sales approach– for moms, by moms–allows the company to bring members the best local and national deals on groceries, family outings, children’s classes, restaurants, spa treatments, fashion, travel, etc. The moms that make up Plum District’s sales force find highly targeted promotions and discounts for moms and families and also network within mom communities to build viral buzz and awareness.

“The early response from our members has far exceeded our expectations,” said Megan Gardner, Plum District CEO. “The investment by Kleiner Perkins and General Catalyst Partners will allow Plum District to grow our sales network of moms and meet the demand of our members by expanding our reach beyond the twenty districts we currently serve.”

Aileen Lee, KPCB partner, added, “We are excited about Plum District’s focus on the highly valuable consumer segment of moms and families. By leveraging their large and growing network of connected and trusted moms across the country, Plum District offers the best local services and national brands that are most relevant to moms.”

About Plum District

Plum District is a daily deal Web site geared towards smart, savvy moms. Each day, Plum District sends members a deal that relates to them and their busy lives – everything from spa treatments and restaurants to family outings and kids’ activities. Plum District is unique in that it is solely focused on moms and deals are sourced by moms that will make their lives easier or more enjoyable. For more information, visit

About Kleiner Perkins Caufield & Byers

Since its founding in 1972, Kleiner Perkins Caufield & Byers has backed entrepreneurs in over 500 ventures, including AOL,, Citrix, Compaq Computer, Electronic Arts, Genentech, Genomic Health, Google, Intuit, Juniper Networks, Netscape, Lotus, Sun Microsystems, Symantec, Verisign, and Xilinx. KPCB portfolio companies employ more than 250,000 people. More than 150 of the firm’s portfolio companies have gone public. Many other ventures have achieved success through mergers and acquisitions.

See the press release on Plum District.

Monday Sneak Peek

It’s coming, it’s going to be huge, and you head it here first.  Monday we are partnering with Papa Murphy’s to offer you a great deal for Papa Murphy’s nation wide.  Living in San Francisco, is a foodie’s paradise where many a good pizza can be found, but I must say I still think that Bacon Artichoke deLite from Papa Murphy’s is my favorite pizza.  So visit the district on Monday, because quantities are limited!

Plum Party!!!

Socrates (or maybe it was Prince) once said, “Two thousand zero zero, party over … oops, out of time.” Not wanting the clock to run out on our fun, last week the denizens of Plum District HQ partied like it was 1999 December 2011.

We’d been so busy last month — moving offices, forging new relationships with vendors, inventing squishy, new phases of matter — that we couldn’t corral everyone long enough for a holiday party. So we made up for it with our Holidays in January party (perhaps the first of a new annual tradition?), at Laszlo in the Mission. Hard to sum up in words, but it was a night full of this:

Margaret goes to town

and this:

VP Product Micki toasts our year

aaaand some of this:

The web production team

and oh yeah, a bow tie:

Dave outstyles us all

And did we get Megan a gift?

Rewarding our CEO

Yes. And was it a purple kimono?

The CEO costume

Good guess.

Our web producer Melissa gets a special shout-out for organizing the shindig. Thanks, Melissa! So while it’s a little belated, the PD office toasts everyone in The District, wishing you a belated Happy Holidays and Happy New Year. Are we ready for 2011?


Oh yes. Stay tuned!

First Time Buyers: Get an Additional 25% Off Thru January 17

In honor of Martin Luther King Day, first-time buyers can get an additional 25% off your purchase now through January 17. Just enter promo code plumMLK at checkout! Tell all of your friends!

The slippery slope of sledding safety: What parents need to know

Few joys are purer than the free-wheeling fun of a good sled ride, but more than 200,000 kids end up in the emergency room every year with sledding-related injuries. Keep your winter wonderland worry-free with these tips for sled safety.

Read more from our partners at Chicago Parent Magazine…

Plum District Named Editor’s Best 2010 By Cool Mom Picks

Plum District is thrilled to be named an Editor’s Best for 2010 by Cool Mom Picks. On December 30, Cool Mom Picks announced their “coolest services, sanity savers, and helpful websites for parents.” Here’s what they had to say about Plum District:

“I anxiously await the daily deals from Plum District, a handy new site aimed at moms like me that makes saving money super easy. So far the deals have been relevant and appealing, including plenty of the small businesses you’ve seen on Cool Mom Picks.” -Kristen

Thank you to Cool Mom Picks!

Plum District Matches Your Donations to Big Brothers Big Sisters

As you probably know, we ran a “deal” with Big Brothers Big Sisters from December 25 thru December 30 to raise money. Thank you very much to the lot of you that made donations via Plum District! Big Brothers Big Sisters was quite pleased with the results, and we are happy to announce that Plum District will be matching your donations dollar for dollar! SOLD OUT

Thank you to all of you who were able to purchase our great deal today!

Sorry to those of you that missed it, but it is now SOLD OUT.

Back By Popular Demand –

It’s here again…  Last time we ran the deal, it sold out so fast that many of you emailed us to bring the deal back, so we have.  The deal is $20 for $40 worth of Pampers diapers.  $20 off Diapers, yes please!!  Be sure to check out the deal tomorrow and tell your friends, because quantities are limited.

Sharing Our Success: Donate to Big Brothers Big Sisters

As we wind down 2010, we wanted to share our success with a wonderful organization that I’m sure you all know — “Big Brothers Big Sisters”.  From now until the end of the year, you can contribute to Big Brothers Big Sisters  through Plum District.

As you know, everything we do is focused on families and children and we love the fact that Big Brothers Big Sisters volunteers work to develop positive mentoring relationships in local communities.  Just as we are focused in growing your local community — they are too.

Happy Holidays and Stay Safe!