Plum Community:

Plum District Thinks Pink

Raising awareness about a disease that touches all of us

three generations of women

It’s hard to believe October is already in full swing. Fall, to me, is all about colors – the leaves are changing, orange and black inspired Jack-O-Lanterns are everywhere you turn, and pink ribbons are proudly displayed all over the city in support of Breast Cancer Awareness month. From charity runs to pink ties to billboards, the “Think Pink” logo and what it stands for reminds us all of the brave women who have battled this serious disease.

The Plum District family believes it is very important to take a moment to acknowledge and reflect on an illness that has affected all of us in some way or another; whether you have gone through treatment yourself, or have seen your mother, sister, aunt, grandma, teacher, cousin, or best friend go through it.

I saw the devastating effects of breast cancer when my Great Aunt Eva passed away when I was 11 years old. She was diagnosed in her 50s and passed away when she was only 64. She was my mom’s favorite aunt and one of the happiest people I have ever known. Even in sickness, she always knew how to make others smile and feel important. She left us far too soon and I miss her dearly.

Although great strides have been made in cancer research since Aunt Eva passed away, there is so much more we need to do in the race to find a cure. So what can you do? Raise awareness, educate yourself, and – most importantly – get regular mammograms. If you have gone through treatment, it is important to remember you are not alone. As women, it is important to support and talk to each other. Communication is a powerful tool!

Feel free to share your story with Plum District. I would love to hear about your experiences and what you have been doing to raise awareness.

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Elvis Rocks the Plum District House!

Plum District gets a surprise visit from none other than the King of Rock n' Roll himself!


Amid the hustle and bustle of preparing for the launch of the new site, Plum District received a surprise visit from none other than the King of Rock n’ Roll himself!

Thursday afternoon, the King rolled up in a pink Cadillac on our quiet San Francisco street and the PD office was certainly “All Shook Up.” Don’t worry though, one of our PD ladies captured the moment on video – check it out:

Of course, with all of the swooning women in the office, there was quite the competition over who would be lucky enough to grab a picture with Mr. Presley. Luckily we all got squeezed in!