In The District:

Eco-Friendly, Back-to-School Essentials from Jessica Alba’s The Honest Company


Exclusive offer for Plum District Members: Get 40% OFF your first bundle of back-to-school essentials, shipped straight to your doorstep!  Shop hand sanitizer spray, stain remover, travel wipes, laundry pods, and more for the whole family. CLICK HERE to order your first bundle, and enter code PLUMB2S40 at checkout (valid through 9/3/13; limit 1 per person; new customers only!). Jessica Alba may be known for her acting career, but there’s one role she enjoys above all others: Mom. “Being a mom is the most profound experience I’ve ever had,” she says. “It’s incredibly satisfying — but can also be overwhelming and confusing,” she admits. “I created The Honest Company to help moms and to give all children a better, safer start.” The Honest Company is your trusted one-stop-shop for eco-friendly, affordable family essentials – including diapers, home cleaning solutions, health and wellness supplements, personal care (like soap, lotion, and sunscreen), and other everyday needs.  You can customize monthly bundles to meet your family’s changing needs, and easily adjust shipment dates. Another reason to go with their bundles? You’ll save 30-35% vs buying products separately. Today, we’re excited to partner with The Honest Company to offer you an exclusive 40% OFF your first bundle! Click here to order your first bundle (enter code PLUMB2S40 at checkout), and enjoy providing your family with high-quality products that protect their health and the planet’s!


BabbaCo: Award-Winning Activity Kits, Delivered to Your Door


An Exclusive Offer for Plum District Members:

Enter to win 1 year of the BabbaBox (a $240 value) and you’ll automatically receive 2 months of the BabbaBox Digital (a $20 value) for kid-loved DIY projects! Click here to enter their giveaway.

Winner of multiple gold awards, BabbaCo delivers age-appropriate activity kits that feature hands-on science kits, art, books, and more – straight to your doorstep. Each BabbaBox contains all the materials, instructions, and activities you need to start playing right away.babbaco-1

Designed for ages 3 to 7, the BabbaBox supports literacy, sparks imaginative play, and encourages problem solving skills. Each box is designed by their in-house team of childhood development experts to take your child on a purposeful, smile-filled journey of age-appropriate themes children love. 

Enter their sweepstakes today to instantly receive a free 2-month subscription to BabbaBox Digital, which provides all the fun of the BabbaBox with friendly DIY guides and materials!



Mommy Vlogger – Stacie Connerty highlights our offers from Vapur and Kidecals


See how Mommy Vlogger Stacie Connerty of uses our Plum District Back-to-School offers from Vapur and Kidecals.  Plus, new Plum members can enjoy an EXTRA 20% off any single Plum District offer now through August 31st! Enter code “STACIE20″ at checkout.

We love to hear how people name their blogs and this one is a great story. One day, Stacie and her husband wrote down all their nicknames for everyone in their family of six. When coming up with their list, they realized that there were no nicknames for Stacie.  So, her 4-year-old daughter – also known as “Sassypants” – accurately named her “Miss Mommy” and then said or “You could be Divine Miss Mommy.” And there became

Stacie’s blog helps families find products she has reviewed and highlighted as ‘favorites’ – plus you’ll learn about the latest and greatest giveaways. Readers also enjoy stories about her family and their latest travels (along with advice and travel info).

Recently, Stacie picked up two Plum offers from Vapur and Kidecals to help get her kids ready for Back to School.  Check out this video to meet Stacie and see what she has to say about these great brands!

- BPA-free, collapsible water bottles from Vapur - Featured in Pregnancy Magazine, Parenting Magazine, Peekaboo Magazine, Better Homes and Gardens, Women’s Health, and more. Vapur’s eco-friendly, reusable water bottles and Quenchers fit perfectly into kids’ backpacks and lunch bags!  Plus, the Quenchers come with a pack of decorative stickers and a cool carabiner to attach their bottles to backpacks or sports bags.

- Custom labels for Back to School and traveling + $5 bonus and FREE SHIPPING from Kidecals - Kidecal’s super stylish name labels are durable, washable, and apply to all belongings (clothes, shoes, pencil boxes, backpacks, toys, and more!)  No more losing things at school because these personalized labels STAY ON and adhere to any surface.

Thank you, Stacie, for giving Plum District a great review!  We love your mommy blog!


PureWow: Discover Your Neighborhood’s Best-Kept Secrets + $1,000 Williams-Sonoma Giveaway!


An exclusive offer for Plum District Members:
Sign up for PureWow today, and you’ll be entered to win a $1,000 at Williams-Sonoma!

PureWow delivers handpicked discoveries in food, travel, fashion, culture, and more — all in one simple, beautiful email.

Their editors scour the web, world, and local hot spots every day and share their unique finds with women across the country. Featuring everything from must-have kitchen appliances and interior decor to the hottest tech gadgets and fashion lines, PureWow has you covered.

Also be sure to check out PureWow’s local editions for the best-kept secrets in your very own neighborhood – like the most delicious brunch spots or boutiques with unique, irresistible decor. PureWow also offers a twice-weekly Recipes edition — packed with easy, weeknight meals that’ll ‘wow’ the family, as well as stellar dinner party ideas — plus a once-weekly Books edition!

CLICK HERE to sign up for PureWow and for a chance to win $1,000 at Williams-Sonoma!


Master Chef Toni is Back! After-School Classes + Kid-Friendly Recipe for Fall


An Exclusive Offer for Plum Members:

Today, save $80 on a 5-pack of Chef Toni’s after-school, farm-to-table cooking classes – featured in TimeOut NY Kids! CLICK HERE for this special offer.

Kids will learn about sustainable ingredients, healthy food choices, how to read recipes and labels, prepare meals, and so much more. In the end, they’ll bring home a Culinary Graduation Certificate!

Last month, we highlighted Master Chef Toni Wiliard-Young – mom of four and Owner/Operator of Chef Toni’s Cooking Adventures (CTCA). She shared two delicious, family-friendly recipes - Vegetable Lo Mein and Chicken Stroganoff - and offered a great discount on her International Cook & Play Summer Camp.

Summer is winding down at Chef Toni’s Cooking Adventures, and they’ve visited every part of the world, learning and enjoying the cuisine of other cultures. Chef Toni would like to thank all of her Junior Chefs for a great summer, and she wishes them the best for the upcoming school year!

Today, to prepare for fall and Back to School, Chef Toni is turning to the luck of the Irish with a classic dish: Shepherd’s Pie.

It’s a healthy and hearty meal that’s fun to make – and will comfort those sad faces as summer comes to an end! Gather the freshest, organic ingredients you can find to prepare this dish. It’s sure to give them substantial energy for busy school days!

Note for parents: This dish tastes even better the next day, so you can easily prepare ahead and enjoy it for days to come!

As the Irish would say: “A cabin with plenty food is better than a hungry castle!” Chef Toni hopes this recipe fills your home with joy and that you’ll be sure to visit Chef Toni’s Cooking Adventures again soon!

Chef Toni’s Amazing Shepherd’s Pie:


2 pounds potatoes (such as russet), peeled and cubed

2 tablespoons sour cream or softened cream cheese

1 large egg yolk 1/2 cup cream (for a lighter version use chicken broth)

Salt and freshly ground black pepper to taste

1 tablespoon extra-virgin olive oil

1 3/4 pounds ground turkey

1 carrot, peeled and chopped

1 onion, chopped

2 tablespoons butter

2 tablespoons all-purpose flour

1 cup beef stock or broth

2 teaspoons Worcestershire

1/2 cup frozen peas

1 teaspoon sweet paprika

2 tablespoons chopped fresh parsley leaves


Boil potatoes in salted water until tender, about 12 minutes. Drain potatoes and pour them into a bowl. Combine sour cream, egg yolk and chicken broth.  Add the mixture into potatoes and mash until potatoes are almost smooth.

While potatoes boil, preheat a large skillet over medium high heat. Add oil to hot pan with turkey. Season with salt and pepper. Brown and crumble for 3 or 4 minutes. Add chopped carrot and onion to the meat. Cook veggies with turkey 5 minutes, stirring frequently. In a second small skillet over medium heat cook butter and flour together 2 minutes. Whisk in broth and Worcestershire sauce. Thicken gravy 1 minute. Add gravy to turkey and vegetables. Stir in peas.

Preheat broiler to high. Fill a small rectangular casserole with meat and vegetable mixture. Spoon potatoes over meat evenly. Top potatoes with paprika and broil 6 to 8 inches from the heat until potatoes are evenly browned. Top casserole dish with chopped parsley and serve.

Today, save $80 on a 5-pack of Chef Toni’s after-school, farm-to-table cooking classes – featured in TimeOut NY Kids! CLICK HERE for this special offer.

Back to School Giveaway with Plum District — GAP and Frecklebox Prizes



Our Back-to-School Giveaway is here! Enter to win now:

We can’t believe how fast summer has flown by. School starts in just a few weeks and we’re busy preparing our little ones for new experiences ahead.

Going back to school evokes special memories for both of us — and as parents, we now realize what our own parents did to get ready.  We want to make this time a little easier and more special for you, so we’re launching Plum District’s Back-to-School Giveaway – valued at over $5,500! Enter on our Facebook page and check your Plum District email often to learn more.

We’re kicking off the Back-to-School Giveaway today with 10% off everything  (use code ”BTS10” at checkout).  Below are some of our favorites for this time of year!

– Susan Kim, CEO of Plum District and Jennifer Nuckles, Chief Marketing Officer of Plum District

  • Say Please -  Assorted Lunchbox Love® notes to inspire your child during the school day – as featured on
  • Vapur - BPA-free, collapsible water bottles for lunchboxes and backpacks.
  • Preschool Prep - Award-winning learning tools that teach fundamentals to ages 9 months to 7 years.

Enjoy Free Rewards for Online Shopping You Already Do


One of our Plum Moms was thrilled to recently bank $250 in her PayPal account using - a free rewards program that lets you earn points for your regular online shopping. She used her points at two favorites: and Nordstrom, allowing her to save on dozens of mom- and kid-loved brands!

Earn points for your own online shopping by joining today, and enjoy cash rewards, travel miles, and gift cards for favorite retailers like Target, Gap, Nordstrom, and Macy’s – even gas stations! 

Sign up for free here and start saving.


A Hit! Plum’s First Members-Only Event at Peekadoodle Kidsclub in Ghirardelli Square


On Sunday, August 11th, we hosted our first ever Plum District Member Exclusive Event at Peekadoodle Kidsclub – San Francisco’s premier indoor plays pace and enrichment center located in world-famous Ghirardelli Square!

For just $25 per child ticket (with free adult admission), Plum Members enjoyed two full hours of family playtime in Peekadoodle’s 3,000-square-foot play space – along with breakfast (bagels, lox, pastries, fruit, and OJ), plenty of art and cooking activities, swag bags, and pizza and juice later on for the kids.

The event was huge success! And our CEO and CMO loved meeting Plum Members and their little ones.

Thanks to all who joined us at Peekadoodle Kidsclub last weekend, and we look forward to bringing Plum Members more exclusive events in regions near you!

Below are some pictures of our party, captured by photographer Niall David.






Mommy Vlogger – Shannon Schmid highlights our offers from Polkadot What and Roma Boots


See how Mommy Blogger, Shannon Schmid of uses our back-to-school offers from Polkadot What and Roma Boots.  Plus, enjoy an EXTRA 20% off any single Plum District offer now through August 31st by entering code “SHANNON20″ at checkout.

Several of our back-to-school deals have recently been highlighted by heavily-followed mommy bloggers like Texas’ Shannon Schmid, of

Shannon’s blog chronicles her journey to create a loving home for her family and her wisdom as a mom.  She grabbed two of our clothing offers for her soon to be five year old daughter from Polkadot What and Roma Boots. Check out this video to meet Shannon and learn how she used our great back-to-school offers to help her prepare for the new school year!

We also love that both of these companies donate a portion of every deal purchase to children in need.

- Customizable Kids’ Leggings from Polkadot What - Featured on The TODAY Show, in Parenting Magazine, and as worn by the daughters of Halle Berry and Heidi Klum, these leggings are easily designed online with fun stripe patterns.  For every pair purchased, Polkdadot What donates a portion of the sale to The Lunchbox Fund – a nonprofit organization that provides meals for impoverished and at-risk children in South Africa. One pair of leggings = 5 meals!

-Premium, comfortable rainboots from Roma Boots - As seen in WWD and CELEBUZZ, Roma offers designs for all ages – kids and adults!  For every purchase, Roma donates a pair to a child in need who lives in a cold, wet climate.

And, don’t forget to enjoy an EXTRA 20% discount on any single Plum District offer now through through August 31st with code “SHANNON20″.


Go Back to School with Plum District – Infographic