In The District:

Mom Entrepreneur, Kathryn Tucker, of RedRover


As a single mom working endless hours, Kathryn Tucker feared she wasn’t doing enough for her kids — and herself.  At the root, her desires were simple: to be a better parent and to improve her social life. For her family, she wanted less — but better — information; for herself, she wanted a tighter connection with her community and friends.

With those concerns in mind, Kathryn started building a company that would help herself and parents with similar needs. After many long nights, RedRover was born.

RedRover is a website and mobile app that helps parents find the best kids’ activities in town and share them with friends. You can select activity dates, times, and specific invitees — plus, you can track the plan as it comes together. Each activity listing comes with relevant suggestions for nearby places to eat, play, and shop — all to create a memorable and rewarding day.

Join RedRover to see what’s happening in your neighborhood – and, when you sign up today, you’ll also be entered to win an iPad mini! If you share RedRover with a friend (using the ‘share’ button at sign up), you’ll be entered twice. Click here to join now, and cheers to a future of fun days with your family.


Meet Dad Entrepreneur, Paul Lindley, of Ella’s Kitchen

Award-Winning, 100% Organic Food for Babies & Kids that's Good in Every Sense


While camping with his kids, Paul Lindley needed delicious, nutritious, and convenient foods to satisfy his picky eater, Ella.

Driven by the desire to show Ella and her brother, Paddy — along with their generation –  that healthy food can be fun, tasty, and cool, he came up with the idea of Ella’s Kitchen. Soon after, Lindley left his deputy position at Nickelodeon to focus on his mission.

Ella’s Kitchen – which now holds several awards – takes 100% organic, simple ingredients and packages them in a way that connects with babies and kids (ages 4 months to 4 years). Everything from the bright colors, easy-to-grab pouches, and product names attract little ones and help them develop healthy eating habits from the start.

At Ella’s Kitchen, you’ll find scrumptious flavors like:

  • Pears, Pears, Pears and Apples, Apples, Apples (for early eaters)
  • Bananas, Apricots, & Baby Rice (to fill up hungry tummies)
  • Fruit Smoothies (Banana-Strawberry-Apple and others)
  • Chick-Chick Chicken Casserole with Vegetables & Rice (for more experienced palates)
  • Nibbly Fingers (wholesome snack bars)
  • And more!

There are no additives (not even water!) — just pure, organic ingredients.

And, in addition to making good food, Ella’s Kitchen does their best to be good in every sense, including supporting a healthy environment and giving back to communities.

Today, we’re offering 20% off your next Ella’s Kitchen order (and free 2-day delivery for orders over $35!). Simply sign up for, and then head over to Ella’s Kitchen on the website to place your order. At checkout, enter the discount code EKDIAPERS (code expires 5/30/13), and please note that there is a limit of 1 code per household, and a max discount of $20.  Happy eating, little ones!



Jessica Alba’s Eco-Friendly Family Brand: The Honest Company

Stylish & high-performing diapers, gentle lotions, multi-purpose cleaners, & more


Jessica Alba may be known for her acting career, but there’s one role she enjoys above all others: Mom. honest co logo

“Being a mom is the most profound experience I’ve ever had,” she says. “It’s the most satisfying experience in the world — but it can also be overwhelming and confusing,” she admits. “I created The Honest Company to help moms and to give all children a better, safer start.”

The Honest Company is a rapidly growing, one-stop-shop for eco-friendly family products, including diapers, home cleaning solutions, personal care (like soap, lotion, and sunscreen), and other everyday essentials. Not only are their non-toxic products beautifully packaged and highly effective, they’re also affordable.

We’re excited to partner with The Honest Company to offer you a special 40% OFF your first product bundle, shipped straight to your doorstep! The ordering process is easy and fast, and you can even choose your delivery date. Sign up for, and when you’re ready to place your order with Honest, enter discount code PLUMDISTRICT40 at checkout (good until 4/30/13).

Also, when you sign up for (no purchase necessary), you’ll be entered to win a year’s worth of Honest Company products along with a signed copy of Alba’s new book, The Honest Life (rated 5 stars on Amazon!).  Click here for more info, and enjoy providing your family with quality goods that protect their health and the planet’s.

Plum Loves phil&teds’ Award-Winning navigator™ Buggy

An inline™ stroller that grows with your family


phil&teds’ products are simply brilliant. Their design team is comprised of top designers – who are also parents – and together, they’ve developed safe, ultra-adaptable strollers, car seats, and more to help you live a dynamic life with kids. All of their designs undergo a rigorous testing program (over 500 tests in any given year) and have gained certification for worldwide safety standards.

Our favorite phil&teds design? Their award-winning navigator™ buggy. It’s compact yet fully-featured, and adapts to take 1 to 2 children from newborn to 5 years.  This inline™ stroller is the only stroller you’ll need; you can take it everywhere.

Today – in partnership with – phil&teds is offering the navigator™ add-on (which converts the stroller from a single to a double) for FREE. Valued at $140, this extension will comfortably carry your second child, enabling the stroller to grow with your family.  Ready to roll? Click here to get the navigator™ and your FREE add-on extension. After you sign up, enter discount code YAYDOUBLE at checkout.

phil&teds navigator stroller


Also, see what our friends have to say about phil&teds!

  • Mama 411: a fantastic local events guide for families in New York City (going mobile this spring)
  • Melissa Stuff: learn more about saving money so you have room in your budget to give to worthy causes
  • The Peanuts Gang: the life and times of a mom (who’s also a part-time paralegal, professor, and licensed attorney), her high school sweetheart, and their two little fellas that rule the roost. Follow them for the latest and greatest in kids’ products, activities, entertainment, and more!


This Week on Plum District: Camps, Camps, Camps!

An exciting variety of kids' activities and bonuses


Spring break and summer are fast approaching, and we’re thrilled to present you with an entire week of camp offers - all starting tomorrow (Monday).

We’ve got a great lineup of interactive, engaging camps in Los Angeles, Orange County, San Diego, San Francisco, New York, and Denver.

Some of the activities in the mix? Dance, cheer, theater, music, cooking – and of course, lots of sports!

We’ve also got two bonuses in store for you:

  • Share a camp deal with your friends, and if three of them purchase, your little camper goes FREE. (On the deal page, click “Give and Get” for more info.)
  • Purchase a camp deal and you’ll also get 10% off any of our “Everywhere” camp gear deals. (Your refund of 10% will be processed by April 4, 2013.)

Check Plum District all week to find camps near you! You’ll keep money in your wallet while the kids are off making memories.