Katie Virk

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Eco-Friendly, Back-to-School Essentials from Jessica Alba’s The Honest Company


Exclusive offer for Plum District Members: Get 40% OFF your first bundle of back-to-school essentials, shipped straight to your doorstep!  Shop hand sanitizer spray, stain remover, travel wipes, laundry pods, and more for the whole family. CLICK HERE to order your first bundle, and enter code PLUMB2S40 at checkout (valid through 9/3/13; limit 1 per person; new customers only!). Jessica Alba may be known for her acting career, but there’s one role she enjoys above all others: Mom. “Being a mom is the most profound experience I’ve ever had,” she says. “It’s incredibly satisfying — but can also be overwhelming and confusing,” she admits. “I created The Honest Company to help moms and to give all children a better, safer start.” The Honest Company is your trusted one-stop-shop for eco-friendly, affordable family essentials – including diapers, home cleaning solutions, health and wellness supplements, personal care (like soap, lotion, and sunscreen), and other everyday needs.  You can customize monthly bundles to meet your family’s changing needs, and easily adjust shipment dates. Another reason to go with their bundles? You’ll save 30-35% vs buying products separately. Today, we’re excited to partner with The Honest Company to offer you an exclusive 40% OFF your first bundle! Click here to order your first bundle (enter code PLUMB2S40 at checkout), and enjoy providing your family with high-quality products that protect their health and the planet’s!



BabbaCo: Award-Winning Activity Kits, Delivered to Your Door


An Exclusive Offer for Plum District Members:

Enter to win 1 year of the BabbaBox (a $240 value) and you’ll automatically receive 2 months of the BabbaBox Digital (a $20 value) for kid-loved DIY projects! Click here to enter their giveaway.

Winner of multiple gold awards, BabbaCo delivers age-appropriate activity kits that feature hands-on science kits, art, books, and more – straight to your doorstep. Each BabbaBox contains all the materials, instructions, and activities you need to start playing right away.babbaco-1

Designed for ages 3 to 7, the BabbaBox supports literacy, sparks imaginative play, and encourages problem solving skills. Each box is designed by their in-house team of childhood development experts to take your child on a purposeful, smile-filled journey of age-appropriate themes children love. 

Enter their sweepstakes today to instantly receive a free 2-month subscription to BabbaBox Digital, which provides all the fun of the BabbaBox with friendly DIY guides and materials!




PureWow: Discover Your Neighborhood’s Best-Kept Secrets + $1,000 Williams-Sonoma Giveaway!


An exclusive offer for Plum District Members:
Sign up for PureWow today, and you’ll be entered to win a $1,000 at Williams-Sonoma!

PureWow delivers handpicked discoveries in food, travel, fashion, culture, and more — all in one simple, beautiful email.

Their editors scour the web, world, and local hot spots every day and share their unique finds with women across the country. Featuring everything from must-have kitchen appliances and interior decor to the hottest tech gadgets and fashion lines, PureWow has you covered.

Also be sure to check out PureWow’s local editions for the best-kept secrets in your very own neighborhood – like the most delicious brunch spots or boutiques with unique, irresistible decor. PureWow also offers a twice-weekly Recipes edition — packed with easy, weeknight meals that’ll ‘wow’ the family, as well as stellar dinner party ideas — plus a once-weekly Books edition!

CLICK HERE to sign up for PureWow and for a chance to win $1,000 at Williams-Sonoma!



A Hit! Plum’s First Members-Only Event at Peekadoodle Kidsclub in Ghirardelli Square


On Sunday, August 11th, we hosted our first ever Plum District Member Exclusive Event at Peekadoodle Kidsclub – San Francisco’s premier indoor plays pace and enrichment center located in world-famous Ghirardelli Square!

For just $25 per child ticket (with free adult admission), Plum Members enjoyed two full hours of family playtime in Peekadoodle’s 3,000-square-foot play space – along with breakfast (bagels, lox, pastries, fruit, and OJ), plenty of art and cooking activities, swag bags, and pizza and juice later on for the kids.

The event was huge success! And our CEO and CMO loved meeting Plum Members and their little ones.

Thanks to all who joined us at Peekadoodle Kidsclub last weekend, and we look forward to bringing Plum Members more exclusive events in regions near you!

Below are some pictures of our party, captured by photographer Niall David.







Meet Hannah Schardt, Mom of Two & Senior Editor of Award-Winning Magazine, Ranger Rick


An exclusive offer for Plum District members:
Just $12 for a 1-year subscription (10 issues) to Ranger Rick (ages 7-12) or Ranger Rick Jr. (ages 4-7)! CLICK HERE to order — you’ll save 70% OFF newsstand price!

Hannah Schardt is mom to two children:  4-year old daughter Rebecca and 6-year-old son August. She’s also Senior Editor of the award-winning, kids’ nature magazine, Ranger Rick. We connected with Hannah to learn about her family, career, and inspirations:

Plum District: How did you get started?

Hannah: Soon after I finished journalism school, I moved from the Bay Area to DC to be with my now-husband. After we got married, I started at National Wildlife, the adult magazine of the National Wildlife Federation. When the job at Ranger Rick came open, I jumped at the chance. I grew up reading Ranger Rick and my kids love the magazine, so it seemed like a perfect fit.

Plum District: What do you like about working on Ranger Rick Magazine?

Hannah: It’s a rare job that lets me combine the two things I’m always thinking about anyway: kids and writing. Also, I love animals but don’t have an extensive background in biology, so every article I research and write is full of surprises for me.

Plum District: What inspires you?

Hannah: I love to listen in when my kids are talking to each other. It reminds me of how children’s brains really work and inspires me to write stories that appeal to those brains—not just to my own. Their conversations are also usually really funny.

Plum District: What advice do you have for other (working) moms?

Hannah:  Figure out what is really important to you and let some of the other stuff slide. That may mean that your hair is always in a ponytail or your kitchen floor doesn’t stand up to close examination, but if the kids are happy and your partner still wants to hang out with you, you are doing fine.


Ranger Rick and Ranger Rick Jr. teach kids about nature through engaging wildlife content that’s free of distracting advertisements. Each issue contains spectacular animal photos and fun facts that instill in kids respect for the natural world around them. Children also love reading Ranger Rick’s wildlife learning adventures, which reveal dozens of nature mysteries and marvels. And perhaps most importantly, Ranger Rick presents parents and their kids with an opportunity to bond through joint learning, as they read inspiring wildlife stories and enjoy the magazine’s entertaining, nature-themed activities.

Today, Plum District members can enjoy a 1-year subscription (10 issues) to either Ranger Rick or Ranger Rick Jr. for just $12. CLICK HERE to save an exclusive 70% off a 1-year subscription!




Meet Parent Entrepreneurs, Erin and Mark Sarpa, of Frecklebox.com


An exclusive offer for Plum District Members:
Enjoy 35% off your next purchase at Frecklebox.com + FREE shipping for orders $50 or more! CLICK HERE and use code PlumDistrict35 at checkout.

Mark Sarpa and dad-friend, Scott, own a personalized printing company. Inspired by their kids and business, they came up with the idea of creating truly unique, personalized children’s gifts that educate and entertain. Mark brought on his wife Erin – a designer – as Creative Director, and the three of them developed Frecklebox.com, a website that makes it easy to customize kids’ school supplies, books, activities, and more.

Frecklebox.com offers many themes for boys and girls (from animals and fairies to robots and sports), and all of their imaginative designs captivate children while also teaching them how to spell their name (kids love seeing their name in print!). Once you’ve designed your custom gift, you can ‘preview’ it online before purchasing, and then enjoy fast shipping within 2-3 business days.

All Frecklebox products are made in the USA using state-of-the-art printing systems, recycled paper, and fine yet durable materials so they’ll last for years to come.

Click here to check out Frecklebox.com today, and at checkout, remember to use code PlumDistrict35 to receive 35% off (plus free shipping for orders $50 or more!).



Meet Mauria Finley, Mom of Two and Founder of Citrus Lane


Win up to $300 of your favorite baby products with Citrus Lane’s Best of What’s Next Sweepstakes – Click here to enter their sweepstakes!
Today, Plum District members can also enjoy TWO Citrus Lane boxes for the price of one! Click here to get 2 for 1 and enter code PLUM2FOR1 at checkout.

Mauria Finley was once a first-time mom, spending months planning for every last detail of motherhood.

In search of trusted baby products, she reached out to mom friends to find out which brands they loved most. The response was overwhelming; her inbox was flooded with recommendations for everything from breast pumps to swaddle blankets.

In 2011, she started Citrus Lane with a clear vision: to help new parents share information and discover the best products to meet their kids’ ever-changing needs. A monthly box subscription service, Citrus Lane delivers an assortment of toys, books, snacks, and practical solutions for newborns up to kids age 5. It’s like a care package for moms and dads on their parenting journeys – from pregnancy to preschool.  Citrus Lane buyers use extensive product research and feedback from the community to make sure they deliver only the best to you and your family.

Today, when you buy one Citrus Lane box, you’ll get the second box FREE.  Click here to get 2 for 1 and enter PLUM2FOR1 at checkout. This is a recurring monthly subscription, but you may easily cancel at any time – completely free of charge.

ALSO: Win up to $300 of your favorite baby products with Citrus Lane’s Best of What’s Next Sweepstakes – Click here to enter their sweepstakes.

Citrus Lane has been featured on The TODAY Show, in babble, FORBES, Daily Candy Kids, Cool Mom Picks, TechCrunch, and more.

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Yes To: Award-Winning, Natural Skin Care for Your Family


Yes To’s nutrient-rich skin care is a go-to for moms nationwide and has been highlighted in major publications including Women’s Health, Parents Magazine, and more. Today, we have a special offer on their award-winning products, plus recommendations for Yes To products your family shouldn’t live without!

1. Yes to Baby Carrots Shampoo & Body Wash:  Made of gentle ingredients (organic carrots, melons, and vitamin E), it provides a soft lather that leaves baby’s skin smooth, refreshed, and fully moisturized. Plus, it’s tear free and available with or without natural fragrance! Screen shot 2013-07-22 at 5.45.06 PM









2.  Yes to Baby Carrots Face & Nose Wipes: A mom must have. These natural, tear-free, all-purpose wipes are a lifesaver. They’re great as face and diaper wipes plus they help eliminate messes on clothes and car seats!  Screen shot 2013-07-22 at 5.50.38 PM









3. Yes to Cucumbers Natural SPF 30 Stick: Perfect for your active kids! Keep one in your purse and give one to your child so you can block the sun’s harmful rays during spontaneous trips to the playground, park, and beach. Applies smoothly and rubs in nicely.

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4.  Yes to SPF Lip Balm: An all-natural, nourishing way to smooth and protect lips. Kids love the taste of their various flavors; moms love their color-tinted options. Buy individually or save up to 40% when you buy a set!

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Grab today’s Plum Deal — $20 for $40 to Spend at Yes To — and stock up on Yes To’s premium skin care products including the above must haves and more!


Master Chef Toni is Back! Two New Kid-Friendly Recipes + Camp Discount


Exclusive Plum Offer: Enjoy 30% OFF one full day of CTCA’s International Cook & Play Summer Camp when you register for a full week! Simply mention Plum District at sign up.

Last month, we introduced you to Master Chef Toni Wiliard-Young – mom of four and Owner/Operator of Chef Toni’s Cooking Adventures (CTCA). Her recipe for summer veggie-filled Pasta Primavera was much loved by little chefs and moms — and we hope you loved it, too!

Today, Chef Toni is back with two more flavorful, kid-friendly recipes that give you just a taste of the curriculum for her International Cook & Play Summer Camps.  Designed for kids ages 4-13, these culinary adventures explore a different culture through food each day – from Mexico to Africa to Russia and beyond. It’s a unique and exciting opportunity for kids to experience food, art, culture, and more — plus, they’ll learn how to eat healthfully, which can be a challenge during summer vacation.

Camps run from July 8–Sept 6. Pop in for a full day (9am-5pm), half day (9am-1pm or 2-5pm), or take a drop-in Saturday class! To save up to 30% on CTCA’s International Cook & Play Summer Camp, mentioning Plum District when you enroll.

And now, Chef Toni’s recipes — designed for your master-chef-to-be:


An Asian-inspired dish that’s the perfect balance of veggies, protein, and carbs to keep your little ones energized throughout the day.


1/2 pound of fresh Chinese egg noodles

5 tbsp canola oil

2 tbsp each oyster sauce, soy sauce, and rice vinegar

1 tbsp sesame oil

1 tsp sugar

1/2 yellow onion, thinly sliced

1 red bell petter, seeded and thinly sliced lengthwise

1/4 pound Shitake mushrooms, stemmed and thinly sliced

1 zucchini, trimmed and cut into matchsticks

1 tbsp grated fresh ginger

2 cloves garlic, minced


1.  Bring a large pot 3/4 full of water to a boil. Add noodles, cook for 2 minutes, drain, and rinse well with running cold water. Place noodles in a bowl, add 1 tbsp of the canola oil, and toss to coat evenly (to prevent from sticking).

2. To make the sauce: in another bowl, whisk together 3 tbsp water, oyster sauce, soy sauce, vinegar, sesame oil, and sugar. Set aside.

3. Heat a wok or large frying pan over high heat until very hot and add 2 tbsp of the canola oil. Add the onion and bell pepper and stir-fry until tender (about 2 minutes). Add the mushrooms and zucchini and continue to stir-fry until golden brown (about 2 minutes). Using a slotted spoon, transfer the vegetables to a bowl.

4. Return the wok to high heat and add the remaining 2 tbsp canola oil. Add the ginger and garlic and stir-fry until fragrant (about 5 seconds). Add the noodles and cook until heated through (about 5 minutes). Return the vegetables to the pan, add the sauce, and continue to stir-fry until all the ingredients are well combined and heated through (about 1 minute).  Transfer to a warm serving platter and serve at once!

Note:  For a heartier dish, add peeled and deveined shrimp or strips of boneless, skinless chicken breast or pork loin to the pan after stir-frying the ginger and garlic.  Toss until cooked through before proceeding.


A Russian-inspired dish with robust flavors that’ll delight your kids and fuel their growing bodies. Tastes great the next day, too!


1 pound chicken breast  (cut 2 inches long and 1/4 inch wide)

3 tbsps butter 1 small onion, finely chopped

1 pound mushrooms caps (domestic or wild), thinly sliced

1/2 cup beef broth

1 tbsp Dijon mustard

1/4 cup heavy cream

1/2 cup sour cream

2 tsp flour

2 tbsps fresh dill, minced

2 tbsps parsley, minced

Salt and freshly grounded black pepper

8 ounces medium egg noodles, cooked


1. Heat large non-stick skillet over high heat and sear meat on all sides (about 1 minute). Work in small batches so meat does not give off liquid. Remove to a plate.

2. In a clean wide skillet, heat butter. Sweat onions and add mushrooms and saute over until deep golden (about 20 minutes).

3. While this is cooking, blend broth, mustard, heavy cream and sour cream together. Lower heat, add flour and cook, stirring for 1 minute. Whisk in liquids, and any meat juices and simmer, without boiling until sauce thickens (about 5 minutes). Place meat in sauce and heat, without boiling until meat is warmed through.

4. Season to taste with salt and pepper. Stir in dill and parsley and spoon over noodles.



Chef Toni

Exclusive Plum Offer: Enjoy 30% OFF one full day of CTCA’s International Cook & Play Summer Camp when you register for a full week! Simply mention Plum District at sign up.


Introducing Plum District Coupons


We’re thrilled to announce that Plum District Coupons are officially here! Plum Coupons are our new kind of offer that cost $0 (that’s right – they cost nothing!) and can be redeemed anytime.

Join us in our launch today and browse our handpicked selection of Plum Coupons on mom favorites like personalized back-to-school essentials, restaurants (including Buca di Beppo!), award-winning kids’ food, canvas prints, MLB tickets (and other pro sports), and more.

When you see a coupon you want, simply click ‘Save Coupon’ and it will be added to your account for you to redeem whenever you’re ready!

Click here to browse today’s coupons, and check back often – we’ll be featuring Plum Coupons regularly!