Please accept our apologies

Dear Plum District community members,

Today we ran a Plum Reward deal that gave our members the opportunity to earn a $20 Target GiftCard for referring four new users to our site. While, to this point, thousands of people have successfully earned a gift card through this reward, we’re also keenly aware that many people were frustrated, angered, and disappointed with their experience with our deal today. For that we are genuinely sorry.

We want to thank you for being part of our community, for recommending us to your friends and family, and for trusting us to offer you discounts on products and services that we think will make your lives easier and more enjoyable. We take your trust seriously and pledge to work every day to keep it.

As for our deal today, we’ve seen accusations that it was some kind of scam. It wasn’t, and thousands of people will soon be receiving their gift cards in the mail. We don’t yet know exactly how many people will get them, and that’s part of the problem. People are still using active referral links and we are still tallying deal statistics. More frustratingly, the number of visitors to our site today overwhelmed our capabilities; we underestimated the popularity of this deal. The traffic prevented our system from accurately updating people on the number of referrals they had reached. As many of you found out, our email system slowed to a crawl and set off spam alarms at several email providers, Yahoo in particular.  We’re working with our email provider, SendGrid, to resolve some issues that are still outstanding, but can’t say that we’ve eliminated them all as of now. We’ll keep working.

We also can’t yet say with certainty who will and won’t earn a Plum Reward from today’s deal. We know many people, particularly on the East Coast, are waiting late into the night for information. Unfortunately, we don’t have it for you at this time. What we can say is that we hope that each person who referred friends in good faith today will earn a Plum Reward.

Again, if you felt short-changed by your experience with Plum District, we sincerely apologize. Though we may have fallen short for some of you tonight, our experience helped us put in place more robust systems that will make future deals easier and smoother for you.  Thank you for your business and for all of your referrals. We will update you tomorrow with more information.